Your job is at risk even when the company is profitable
Block just laid off 4,000 people. Revenue was up. Here’s what that means for you.
Block cut 40% of its global workforce this week. The business was growing. The stock jumped 24% the same day.
Let that sink in.
4,000 people out of 10,000 lost their jobs not because the company failed, but because it succeeded well enough to no longer need them.
This is the new layoff logic. And it’s coming for more companies. Probably yours.
Here’s what you need to understand, and what to do about it this week.
What Jack Dorsey just admitted out loud
In his memo to the company, Block CEO Jack Dorsey (founder of Twitter) wrote:
“The intelligence tools we’re creating and using, paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company.”
Translation: we figured out how to do more with fewer people, so we’re doing exactly that.
He also said he’d rather make one hard cut now than manage a slow bleed over months. That’s not just a management philosophy. That’s a signal.
Every CEO is having this same conversation right now. Most just haven’t said it out loud yet.
The old deal was: perform well, keep your job.
The new deal is: perform well and be irreplaceable by a tool that costs $20/month.
Those are very different standards.
The roles that go first
Not all jobs are equally at risk. Here’s the honest breakdown:
Repetitive, process-heavy roles
Data entry, coding support, basic ops, ticket routing. These are already gone or going.
Mid-level roles with no clear ownership
If you can’t name a decision only you make, that’s a problem.
“Good enough” performers
AI is good enough and cheaper. Being average used to be safe. It isn’t anymore.
People whose resume reads like a job description
If your CV lists tasks instead of outcomes, you look like a process. Processes get automated.
The roles that survive are the ones closest to revenue, customers, or judgment calls. AI handles execution. Humans need to own the parts where context, trust, and stakes are high.
The 3 moves to make this week
You don’t need a career overhaul. You need three concrete actions.
1. Audit your role honestly
Write down everything you do in a week.
Now ask: could this be prompted? If the answer is yes for most of it, you need to move up the value chain, fast. Get closer to decisions, clients, or revenue.
2. Rebuild your positioning
How do you describe your value?
If it sounds like a job posting, it won’t survive. Your positioning needs to show judgment, outcomes, and ownership, not just responsibilities.
“Managed social media calendar” is a task.
“Grew organic reach 3x in 6 months by rebuilding content strategy from scratch” is value.
3. Update your resume before you need it
The worst time to write your resume is when you’re panicking.
Do it now, while you’re thinking clearly. Use it as a mirror. Does it show what you’ve actually built, or just where you’ve been?
If you want a fast, brutal review of how your resume reads right now, run it through WowThisCV.com. It’ll tell you exactly where you look replaceable, before a recruiter does.
That’s the free part. What’s below is the full system, the exact framework I use with coaching clients, plus a downloadable workbook you can keep on your desktop and use every week.
Paid members get the AI-Proof Career Audit Workbook, an Excel file with a built-in Replaceability Score, Value Chain Audit, Resume Bullet Builder, Network Tracker, and Job Search Pipeline.
Everything you just read, turned into a tool you actually use.